Have you ever considered how important linens are to the guest experience? I think they make a statement about your commitment to your guests' experience. If you haven't thought about it lately, it's time to take a fresh look at the topic.
The linens and things you provide in your bed and breakfast make a statement about your quality and niche. For your shopping consideration you have bed and table linens, kithen and bath towels, and robes. To add interest and fun, consider using towel folding art so your bathrooms are more festive. Silk robes may be more of a statement than you need to make, but you need to offer some kind robe. Be good to your guests and they'll be good to you.
You can buy sheets from factory outlet stores, discount stores, department stores, or linen supply houses.They offer you a wide range of quality linens, a variety of colors and patterns, and bulk discount pricing. And one last bonus is that reputable suppliers stand behind their products.
Even if your guests don't really notice that your bargain linens are ordinary, they WILL notice when you give them something extra special. It's when guests notice the extra-special touches that they then go home and tell their friends about you, helping to build your word-of- mouth business. As you probably know, return visits and referrals account for about half of most inns' profits.
Show your guests you care and provide them with sheets that feel and look good and terry products that are soft and durable. Support the companies that cater to the B&B industry. You owe it to yourself. But more, you owe it to your guests. Quality linens are a critical factor in guest comfort.
Thursday, September 4, 2008
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